A New Culture of Investing
radical goodness abounds
Bess founder Christy Mack has a full appreciation for the power of brands.
For 20+ years Christy has built brands for multibillion dollar companies and non-profit startups as well as for artistic and creative entrepreneurs. She’s lived in the arts + culture world and in the big brand world too.
Christy is seeing a new culture of investing; a new good that’s taking hold in the corporate world and creating the opportunity for change.
“People, perhaps now more than ever, want meaning and connection, and that includes connection to the brands of the world. They want their brands to not only act human, but be human. I can’t think of a better way to achieve this than to make arts and culture collaborations part of your company’s plan – and brand; and that’s just what I’m seeing companies do.”
companies getting creative
Salesforce at work.
“Building arts and culture into brands when done right is good for the brand, good for business and good for the world.”
Christy is seeing companies - and even local businesses - partnering more often with the civic organizations, community leaders, artists, and cultural workers she works with. There’s value for everyone in collaborating.
“Not many people truly understand the outsized power that brands have in our world. Luckily Christy is of those people and she understands ‘brand power’ and how to use it for good. And, she does it beautifully.”
We are excited to see what happens as new approaches and opportunities unfold.
